For successful promotion of a site on the Internet was a major problem. Only some of the search engines were able to 'see' links in Flash and go over them. This is the third obstacle was, and still more by inertia, or even once, is the principal that alienates customers and promoters from the use of Flash technology on the sites, except perhaps Flash banners, but it does not count. However, given the great potential Flash, the growing popularity of this technology, as well as the above problems, the company Macromedia has released a special module 'Macromedia Flash Search Engine SDK' to index the content of Flash files by search engines. In a nutshell – this module converts text and links from Flash to HTML file to be indexed by search engines. Here brief excerpt from the documentation on this module, that he can do: Links. By default, swf2html extracts found links (URLs) from ActionScript code on the following criteria: * links contained within single ('') or double ('') quotes, links with the prefix * HTTP, * links with suffixes HTM, HTML, CFM, SWF, JPG, JPEG, GIF, MP3, or WAV. Text.

By default, swf2html extracts the following: * text on the stage in this video (dynamic text, static text, or text entry fields, with an assigned original value) * text to the stage in the instance of the clip created by movieClip. attachMovie (). So, if the Flash movie has several scenes, and implied that these are different sections of the site is likely to be spread in every scene separate. SWF file. Each file is embedded in its own page by using the OBJECT. It should not be neglected attribute in the OBJECT TITLE and EMBED: the more that likely be necessary to optimize each separate page for specific, different keywords.

Navigation links at the same time as possible should contain keywords (anchor text). This is followed correctly to make the site title TITLE, since it very important part of the page. About META 'description' and META 'keywords' also should not forget here, too, must be present key words, though many search engines no longer consider their content to rank the document. Further. Regulations drafting the Flash file is the same as in HTML – the density and frequency of keywords should be within acceptable limits. Since the location of the keywords is also important, they should be positioned closer to the beginning of the text, as well as desirable and in the end. The text must be present keywords that are in the document header and TITLE tags, META 'description' and META 'keywords'. This rule must act, and vice versa – in the title and meta tags to website attend the keywords that appear in the text. Finally, as we know, dynamic text in Flash understands some HTML formatting tags – and. Isolation of key words or phrases as these tags Though not essential, but it increases the weight in the eyes of search engines. It remains to add that the major search engines have already included this module in their algorithms. Major – it's not all, but it's just a matter of time. Apply for Flash pages or not, eventually the customer to decide, but if he insisted on it, then the above recommendations will help to solve the problem of optimizing your site and successful promotion. Though perhaps in the future.