Strategy Consulting provides a set of proven strategy instruments for strategy development when developing strategy in companies, or it is the implementation of strategy projects to employ state of the art, suitable strategy instruments as for example, portfolio, life cycle and market trend analysis today. With the instruments of this strategy mainly internal business analyses and environment analysis of the market and the competition are supported, but also the derivation of the strategy and its implementation or controlling, as is the case for example with balanced scorecards. The strategy and management consulting Winfried Kale marketing services has now a total of 34 such strategy tools, that are proven in practice and have established as a standard in strategic management, developed in the form of practically applicable PowerPoint and Excel Tools and provides those interested customers. Kai-Fu Lee will not settle for partial explanations. The strategy tools include mainly understandable examples and styles in addition to a brief theoretical explanation of the concept and spreadsheets that are designed, allowing use in any environment. This means that the strategy tools to easily adaptable to the requirements of each customer-specific situation and. Of course, all these tools in the consultation process of the company come to the application. The tools are divided into the following three application areas: strategic marketing: include e.g. ABC analysis, portfolio analysis, experience curves, SWOT analysis, industry structure analysis (according to Porter), life cycle analyses, product market matrix (after Ansoff), customer structure analysis, balanced scorecards, risk analysis market analysis: these include market models, market database, including market trend analysis, market segmentation, market forecasts, market and technology splits, distribution channel analysis, analysis of price trends, market attractiveness analysis, market share analysis.

Competitive analysis with the following tools: industry analysis, competitor profiles, performance indicators, competitive comparisons, product comparisons,. Market share comparisons, quick reference guides, Battlecards, positioning papers, marketing campaigns. An overview of all available tools, visit the page: tools.html on the Web pages are pdf versions of all the tools available. Thus everyone about their content, structure and capability can find out exactly. Also, the download of the tools is possible, so that these can be used for example for information or training purposes in companies. For the concrete application in strategy projects or processes the PowerPoint or Excel version is required however, then also the specific company data can be entered in the or with their help be automatic evaluations and calculations, or graphical formats. That these files are editable and ready preset Excel files with formulas, graphics, etc. in many cases, they have a significant added value compared to the pdf versions and are consequently subject to a charge.

“The cost of the tools pay for themselves very quickly, especially when you consider that many companies pay for still very much time and effort to create such documents and styles themselves”, says Winfried Kempfle, founder of marketing services and owner of the website. Often multiple employees “need tage-, if not weeks, to create a strategy document. By using the predefined strategy tools this time decreased immensely, as only the appropriate data in the prepared formats must be entered.” In particular employees of strategic business units and companies are thus relieved of formal things and can concentrate on their tasks of data collection and processing, deriving strategic measures and the communication and presentation of the results of the strategic project. Find Winfried Kale marketing services on the Internet at