Today, competitive companies, regardless of its size, the logistics are in a great tool to stay in the lead in the commercial world. The logistics people call it “function whose purpose is the satisfaction of the needs expressed or latent, in the best economic conditions for business and for a given service level” Other authors define logistics as: “Process to plan, implement and monitor effectively The flow of raw materials inventories, finished products, services and related information (including internal and external movements and operations of export and import), in order to satisfy customer needs “The importance of logistics is not a discussion, it is vital for businesses, is part of their competitive engine (See example of Wal Mart). In point of Merchandising, define it as: “Is the set of techniques aimed at making products available to consumers, resulting in a profitability to the investment made in the establishment. “Connie’s Bakery” – A bakery founded by