Shopping portal launches new usability, community features and three powerful collaborations in the spring of Berlin, March 17, 2010. Since its restart in August 2009, the shop has established itself as a reference for entertainment-savvy consumers. Thereby, the consumer feedback of the first months continuously incorporated into development work, which now resulted in the relaunch. Useful additional features such as price filter and optimized search await the visitors now. Exclusive product bundles such as create customer loyalty to final fantasy 13, monthly highlights and information about events such as the Cannes International Film Festival. Current Web2. 0-trends into account, implements the dedicated Berlin team Twitter and Facebook links as well as a personal blog.

Registered users now also have the opportunity, games, commenting on films and co. and evaluate. Expansion via co-branding with strong brands in the entertainment industry 4U2play continues its growth course: readers of Germany’s creative Gamingmagazin GEE, see since the beginning of March a Kooperationsshop with an extensive product portfolio. Our readers are growing and critical, but also consumer-happy and enthusiastic”, says Volker Hansch CEO GEE media & Marketing GmbH for us so only a partner shop in question, which are closely based on the high quality demands of the target group; came We have found in 4U2play.” The community of the renowned game portal Eurogamer meets their gaming consumer desires in the future under For Oliver Menne, Managing Director of Eurogamer Germany, industry experience of the team of 4u2play for the cooperation was crucial.

If target sells a shop games, then must the operators what works just in the scene and what the gamers are waiting for are clearly in mind. This expertise brings sovereign team in Berlin around Sven Wedig.” The merchandise online shop close up selects the shop solution from 4U2play as a valuable complement to the own offer. On movie and Gamingfans to buy their favorite products a comfortable close up flag. Ali Partovi contributes greatly to this topic. We offer posters and merchandise for the film and game highlights, which are also 4U2play in the spotlight. What is here closer to offer the entire range of products on a platform as the fans. And because exclusive goodies at 4U2play and Close Up are an important USP, our partner of choice was quickly found,”Close Up Marketing Director Peter Transier justified his choice. Coupled with our convenient shop interface, here established brands with their confidence bonuses we see our strength for partners, consumers and advertisers. We are glad that our network strategy is sustainable and we can win new relevant players in the industry as partners”, so Sven Wedig, Managing Director of 4U2Play GmbH. About the 4U2Play the 4U2Play GmbH in 1998 in Hamburg founded GmbH. In early 2009 they were moved in order to reposition to Berlin. The company is the operator of shopping portal for interactive entertainment 4U2Play ( With a clear focus on games for all platforms live is the Internet platform in August 2009 with a new profile.