Prospection of Market – Strategies for an efficient prospection In the previous article we say on the importance of the market segmentation and the definition of who vender and where to vender. Learn more on the subject from Samsung. With this defined strategy, we break for the next actions defining the boarding strategy of the white public. This boarding must in accordance with be based the profile of the defined public, therefore, seno the deriving process of sales of the prospection can be a failure. For assistance, try visiting Koch Industries. Let us assume that its company will go to vender consigned credit for aged using the tool of mbile marketing SMS? text message saw cellular, to try the first contact, with an invitation to go to the store and to know the advantages of the act of contract of the credit. This is an interesting strategy, but, can not be so efficient for this white public, had not to have as much affinity with technology, although to be a trend that this behavior moves with the time.
However, it would be a strategy without much success, and a beginning of failed prospection. For this the importance of if studying and defining which previously the best strategy of marketing for the actions of prospection and sales, for an efficient communication. Amongst these strategies, they are the prospections for telemarketing active, that they are sufficiently usual and efficient for diverse segments and differentiated public; direct prospections, where, the selling representative/goes in the door of the customer to present the product or service; for email marketing and mbile marketing, where the customer in potential can return if from interest, where the company can have a receptive structure of telemarketing for endorsement of these actions; prospection in the sales point, approaching the customer in potential for the acquisition of a product or service; prospection for direct marketing with action of direct mails, catalogues, etc., at last, has some forms of if prospectar a customer in potential and the same awaking the interest of for a product or service, however the strategies preliminary studies of the profile of the consumer and too much above-mentioned factors must on the basis of be intelligent already. He is ' ' Thinking Sobre' ' , the here boarded aspects and soon in we say more to them on this subject. Thayane Fidelis de Consulting Aquino of Partner-controlling Marketing and Sales of the WING Strategies of Marketing and Sales. thayane@ asaestrategias.com.br to read This and other articles have access Web Articles