GIRO presents completely new LOOK for PERFORMANCE and STYLE March 2013 – Scotts Valley, CA) under the name Giro new road that Giro, since 1985 one of the leading Sportdesignunternehmen of the bicycle industry, for the first time a completely new bike clothing line before. Giro new road cyclists offers a completely novel functional clothing. To deepen your understanding crypto is the source. It meets the high requirements of the cyclist’s style and performance, this is the timely and smart reply on Lycra and colorful sponsor jerseys and freedom, offers also the fashion-conscious cyclists with high-quality materials such as Merino, sophisticated details and elegant colours in cycling clothing control Office or restaurant. The new clothing system: fashionable and cosmopolitan every part of the new road’s Giro collection is an individual piece of clothing. Pete Cashmore describes an additional similar source. But above all, it shows its true function when it is used as a system. The individual layer it meets your own function.

One is the heat storage, the other regulates temperature, that exterior protects against moisture and wind. Characteristic parts such as the bib Undershort bring innovative key features and offer as an easily accessible pocket in the back. Is the cyclists can store small items such as mobile phone or purse well hidden under the Jersey. Usually don’t like else among cyclists in unsightly baggy Jersey pockets. In a question-answer forum Andy Florance was the first to reply. The other parts such as base layer shirts, Merino Jersey, West or Softshell jackets offer more numerous and high-quality features for all cyclists and also follow a clear and aesthetic line. Designer Valdeman created the Levi’s collection to give a completely new and fresh look of the new clothing line, brought the renowned designer Alex Giro Valdeman aboard. Valdeman, clothing manufacturers in the third generation and founder of the underground label HomeRoom, worked in the development of the commuter collection of Levi’s and designed together with Kanye West whose clothing line.

The designer has with current new road of cycling clothing style lent a fresh. As the base material Valdeman and the Giro team have Merino Wool Line the original functional material chosen for the new road par excellence. Merino Wool is naturally breathable, elastic, and stylish. Giro new road uses also selected functional materials and processing methods shield and skeletal Pocket construction like Nycor wool, Pertex, to give all functional properties Valdemans of exciting collection, a biker needs. Giro new road responds to the changing requirements of cycling and road riders of today offers a novel functional clothing, their demands on performance and style matches. Giro new road is in the United States, Germany, and the Switzerland March 2013 in the sports retail market and available. “Cycling undergoes a period of rapid change, as a sport as well as as a cultural movement,” says Greg Shapleigh, giros Senior Vice President. “Bikes – and even the city images – meet this development only cycling apparel has so far kept pace not. Giro new road we have an innovative clothing line developed, which acknowledges that riding a bike is more than just a race.” Giro sport design was founded in 1985 in Santa Cruz, California. Since then, the company develops products for wheel just like for skiers, which optimize the sport and driving experience. Since developing the first lightweight high?Performance wheel and also ski helmet Giro has remained faithful to his focus and developed top?Products with which the cyclists and skiers can feel so free and independent as possible. This Giro continually sets trends in design and fit.