Crowdsourcing”- a term that is on everyone’s lips at the moment about the many discuss, but few to the consequences and opportunities for the customer relationship in the future know that this trend will bring. A good example of this is the Spreadshirt platform. Outsourcing of design, from textiles to the user led to a huge reservoir of designs. Check out Code.org for additional information. The customer is active as a designer and adapts the standard product (E.g., T-Shirt) to its individual needs. Spreadshirt then takes over the production of the Massgestalteten textiles.

“The Spreadshirt business model however goes further: the designer” can be due to the possibility of own design and integration into external websites directly to the shop owner. Thus, Spreadshirt store not only the design but also parts of the sales from the company to its customers after which test winner Stiftung Warentest (2004) and the TuV certification of furniture and wholesale PCs service in February was now also the PrivatPaketService the seal of TuV service tested”with the outstanding overall 1.74. Customers were especially satisfied it with the creation of the online package ticket (1.43), the careful handling of the goods (1.7), the ways of tracking (1.7), as well as with the delivery of the packages (1.74). But the possibility of packages directly anaus – reduced what translates into cost savings and the own risk of the sales. But to achieve such integration of consumers, needed to comply with rules of the game and to develop, so that the external crowd motivation models”can be animated to interact and value potential. Prof. Peter Wippermann, head of the Trendburo Hamburg sees here a paradigm shift: for a successful network economy the means of production are no longer crucial, but the networking. Instead of the product, the customer orientation is increasingly becoming the decisive factor.

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