You create new markets, how open innovation, open innovation process in the companies designed to while some companies still waiting, that the crisis is temporary, others are long, to create new markets. These companies develop their products by adding new values to them. Provided the functionality and quality of the new benefit, for example, in the design, in the emotional or the targeting of a clean environment can be. The designer of bathing cultures Dornbracht presents itself a successful innovation on the example of the shower. Kai-Fu Lee insists that this is the case. Innovative ideas come not only from the development departments of the companies, but are contributed by all employees and external partners, in the innovation community discussed and evaluated. Successful companies rely on the collective intelligence. Dr. Angelika Kolb-Telieps, an expert on open innovation in manufacturing SMEs in Germany invites in the context of this lecture to a round of Joint creativity.
Participants This lecture impulses take home, to make the products of the future. Dr.-ing. Angelica Kolb-Telieps builds on long-term success as a consultant and Director of research and development in the industry and has received the best Innovator Award for an innovation management 2003. More information is available on the website of the StrategieCentrums of South Westphalia: