Marketing and advertising share scenario on the Internet, so sometimes it is difficult to determine their areas of action. Therefore, I have considered interesting to write a series of articles about some concepts that may be practical, especially for those who are initiated into the world of e-business. Many concepts will be known for who, who are familiar with the current terms of traditional marketing, look for its adaptation to the web environment, at the end and after the digital space is nothing more than the support that allows the company or entrepreneur, perform their communication and promotion activities on the network. Its universal scope, the potential to get the loyalty of the consumer, the agility to execute actions, as well as to adjust strategic approaches on the fly, make Internet very effective when developing strategies of marketing by the company. As in the case of the traditional company, branding on the Internet is one of the highest values of the company and in many cases, it is the engine of growth and expanding corporate. Why Internet advertising means for the advertising company, the vehicle to reinforce your brand, sell products or establish strategic relationships with a community of potential users and growing.
Some terms that we must familiarize ourselves before fully entering the world of online marketing are: Banners (banners): they were the basis of the advertising communication on Internet, still widely being used, though eclipsed by text ads. They consist of one tablet of advertising in a graphical format, usually of rectangular or square shape which is inserted at a point of the web. They are usually dynamic, in formats such as gif or swf (flash) and have the possibility of deriving traffic toward a web site using a click. Impressions: Referred to as printing to the term that it defines the number of times that shows a determined in a web announcement. Normally is counted as a print page is fully charged. A synonym would be Impact. CPM: Cost per thousand impressions. Hit: A web page is composed of different types of file, image, text, sound, etc.
A HIT occurs when completely one of these files is downloaded. Clicks: (Click through) is the mouse click that occurs on an ad and using a hyperlink leading to the premonitory page. Cookies: Are electronic tags that are activated when visiting certain area on a web page. The user can accept or reject them and they are used to track the movements of a user within a page. They are stored in the user’s computer. Sponsorhip: (Sponsorship) consists of a contribution economic agreed between the company or the owner of a website and the sponsoring company, usually in exchange for corporate presence and prominent in the sponsored web advertising. CPC: Cost per click, differs from the CPM that in this case the advertiser only pays when the visitor clicks on your ad. These are some of the terms that have been used or are used in Internet advertising, no doubt there are many more go touring them little by little.