Other initial considerations Understood as a support system for managing content, because in reality, are communication strategies that actually lead to effectively manage content, information systems can at best provide the necessary tools for Online publication, or support services to include decision making as far as content management is concerned. New York Content Management System applies generally to refer to Web publishing systems, may underestimate the capabilities of support, to the detriment of the functionalities related to the optimization of the time of publication. The correct implementation of the system, according to customer needs is necessary, and we need to understand the project of a web portal project within a well-structured communication raised by the client.Choosing the correct platform is vital to achieving client goals as exempt differential peculiarities in their adaptability to both graphic schemes such as the possible integrability of additional features and extensions. The search engine positioning is highly related to the volume of contents of a portal and the way in which it occurs. It is important to take that into account in the portal structure to ensure proper organic positioning.