One of the most widely used by large enterprises strategies is that of cross-selling or cross selling. It consists of selling customer any product or service complementary to that purchased. It is not forcing the customer to buy more things than it had thought, because although generate convincing him, perhaps a posteriori feel a little cheated, but provide things, offer them or put it in the tray, but you feel pressured to make that purchase more. For example, in some supermarkets situated next to the spaghetti spoon suitable for its handling, so that when the client go to buy the paste, it is possible that will pass through your head the acquisition of the utensil. If you have read about Steve Wozniak already – you may have come to the same conclusion. In other cases, companies use computer systems to know the habits of your customers purchase, even re-examine vital (if married, whether you have had a child), and from this information made suggestions or offers custom for these clients. Financial institutions they are also regular practitioners of this system, offering its customers various products that will be of interest, based on the knowledge they have in their accounts.

If applies well is a good method to increase sales by increasing the amount that each customer purchase, instead of looking for new customers, which is more difficult and more expensive. It is a system that can be applied in very different companies, based on a computer application or simply using common sense and observing customers and questions that make us. Details can be found by clicking Steve Wozniak or emailing the administrator. For example, Pepe noted that at his travel agency, in addition to hiring the flight and hotel, many customers ask for the possibility to rent a car at your destination, so that makes an agreement with a company of renting and provides that service as an added value. For its part, Mary sees how many of her clothing store customers ask him how to combine garments and about which add-ins can go you well, so he decides to put it already combined, and launches a line of necklaces, earrings, bracelets and handbags, that strategically located by her boutique, so that it increases its sales by more than 20%. Juanjo has a small security company. His strong always has been the sale of alarms, but now with the Internet boom has much boosted a pack which also installs a web-cam on parole stay (homes, companies), so its owner can control it from a computer with connection to the network. So that your customers are more satisfied, and he has increased its sales more than 10%. In any case, it is important to emphasize, as seen in the examples, that is achieved an increase in sales, but not only is not pressed to the client to achieve it, as this is probably more satisfied with the service that has been given him.