Gramophone and Typewriter Company (G T) and their transition to His Master’s Voice painting by Francis Barraud amended Nipper listening to a gramophone. In the countries of the Commonwealth the did not use this design in their records until 1909. The following year, the company replaced the Recording Angel trademark in the upper half of his records by the famous painting by Francis Barraud, commonly referred to as Nipper or the Dog (Nipper or Dog). The company was never formally called HMV or His Master’s Voice, but was identified in this way due to their use of the mark. The recordings released by the company before February 1908 were generally referred to as “G Ts” acronym in it, while subsequent recordings became known as “HMV”. This image continued to be used as a trademark by Victor in the U.S.. UU., Canada and Latin America, and later by the successor of Victor, RCA.In the countries of the Commonwealth, with the exception of Canada, was used by the subsidiaries of the Gramophone and Typewriter Company, which eventually became part of EMI. The brand ownership is divided between different companies in different countries, reducing its value in the globalized world of music. HMV’s name is used by a chain of music stores, primarily in the United Kingdom, Ireland, Canada, Australia and Japan. In 1921, G T opened its first store in London. In 1929, RCA purchased the Victor Talking Machine Company and with it, a significant portion of the shares of the Gramophone Company which Victor had owned since 1920. In 1931 RCA was instrumental in the creation of EMI, which continued with the possession of the name of His Master’s Voice and image in the UK. In 1935 RCA sold its stake in EMI but continued to possess the Victor and the rights of His Master’s Voice in the U.S.. UU.World War II divided the ownership of the name even more when the Japanese subsidiary of RCA, The Victor Company of Japan (JVC) became independent, and still use the Victor brand and Nipper in Japan only. A HMV stores in Canada and Japan are not allowed to even use the logo of the dog “Nipper” for this very reason, nor operating HMV stores in the U.S. in the late 90’s and early 2000. Nipper continued to appear on the RCA Victor recordings in the U.S. while EMI owned the His Master’s Voice trademark in the UK until the mid-80s, and the HMV shops until 1998. The CD globalized market pushed the company to abandon EMI HMV for EMI Classics, a name that could be used globally, but was revived for recordings made in the 90 to Morrissey. Meanwhile, RCA was in economic decline, until it sold its record division and consumer electronics audio and video to its current owners.
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