1.5 m large floating telephone attention in cellular Souths first concept store for its new flagship store in Ridgeland, Mississippi uses cellular South wireless latest display technology. Interest information for current phone models and interactive features. These points are at the heart of the installation conceived by the HoloPro partner Intava Corp. of Bellevue, Washington. Already before entering the business, a 1.52 m high transparent, rotating phone attracts the attention of visitors. A video projected onto a glass plate with HoloPro, impression of a floating, which magically attracts attention. Through the use of the latest HoloPro, generation, in which the number of light distracting holograms on over 20 million per m dramatically increased sq, is the illusion perfectly. Interfering structures nor colour shifts distract from the content.

Cellular South’s holographic ‘floating phone’ display is a far cry from the creepy holographic jewelry of the 1980s, writes enthusiastically Redaktuer of the retail system news. The Intava HoloPro system presents Cellular South products in a completely new way, said Troy Carroll, Intava CEO. This Visual element draws attention to top mobile phones in a way like traditional signs cannot. The installation is complemented by 40 high resolution 7 (18 cm) touch screen. The digital fact tags show up-to-date information for each Cellular South phone. To get photos, features, prices and current specials. HoloPro and touch displays are controlled by a digital signage software by Intava. This makes it possible to adapt the content anytime soon.

Cellular South and Intava aim to realize a spatial shopping experience with the advantages of an online shop. To do this, combine classic digital signage and interactive touch display. Many of the opinion, interactive applications and digital signage are two separate things, which is mostly the case. as Troy Carroll. Digital signage applications support as a rule no interactive elements. That’s not true vice versa. Combining eye-catching HoloPro displays and small product-oriented touch displays, a variety of direct marketing possibilities. Future-oriented retailers should invest in technology that support both digital signage and interactive applications, future demands to be able to react flexibly to, so Troy Carroll. The inserted HoloPro was from G + B of Pronova GmbH in Bergisch Gladbach produced. The installation in collaboration with their American distributor of Brookview technologies, Inc. realized the Intava Corporation. G + B of Pronova GmbH the G + B of Pronova GmbH was founded in 1999 and is an internationally operating company of Gahrens + Battermann group. The seat is located in Bergisch Gladbach, outside Cologne. The company focuses on the development, production and marketing of light suitable for holographic projection surfaces with the brand HoloPro. But also special products for the deflection of light, in terms of architectural or artistic (E.g. under the brand name HoloSign) unless there are manufactured to customer requirements. The research and development of the company is carried out in close cooperation with the Institute of applied optics and electronics at the University of applied sciences Cologne. With the help of sales partners on all continents, 10 employees of G + B of Pronova GmbH realize projects for reputable clients worldwide.